Posts Tagged ‘Internet Marketing’

An Introduction To Bulk Email Marketing

Wednesday, August 20th, 2008

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by Ray Lam

You can purchase an email database that specializes in bulk email Internet marketing, or you can create your own list by allowing your web site visitors to opt in for a newsletter, eCourse or specials and updates.

For instance, unsolicited emails are often labeled ?spam mails,? and it may affect the company’s reputation as people generally disapprove of this type of mail received without permission. Not only that, but many states and locales have decided to limit or outright ban the sending of unsolicited spam email campaigns by people for profit or otherwise.

Although bulk email marketing is very effective, some points should be considered before implementing it. The content of the email should be very crisp and to the point. Avoid the usage of attachments as far as possible because it takes more space and requires some time to download. People generally will not read something that is unsolicited if it takes even an ounce of effort. You have to make sure that the links provided in the mails are functioning properly.

Timing is everything in a bulk email internet marketing campaign. When you send a series of emails, you want to space them out just right. You get their attention, establish trust and set the hook.

After your first run of your bulk email internet marketing campaign, take a look at what worked - and what didn’t. Refine your strategies and do it all over again.

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10 Reasons To Survey Your Visitors, Subscribers And Customers

Tuesday, August 19th, 2008
by Kim and Charles Petty

1. You’ll find out what type of content visitors want to see at your web site. This will attract your visitors to revisit and read the content.

2. You’ll find out how to improve existing products or services. This will attract new customers to buy from your business.

3. You’ll find out which products or services your customers would like to see you sell in the future. This will increase your back end product sales.

4. You’ll find out how to improve your customer service. This will cut down on customer complaints and how to better resolve problems.

5. You’ll find out how to improve your sales letters or ads. This will increase your sales, traffic or ezine subscribers.

6. You’ll find out what kind of articles or interviews they want to see in your free e-zine. This will raise your e-zine’s readership.

7. You’ll find out how to design your web site to fit your visitors needs and wants. This will increase the time your visitors spend on your web site.7. You’ll find out how to design your web site to fit your visitors needs and wants. This will increase the time your visitors spend on your web site.

8. You’ll find out what kind of non related products or services your customers would buy. This will help your business easily move into a different market.

9. You’ll find out how to better price your products. This will help you sell your products or services at at a price that will pull the most orders.

10. You’ll find out were your potential customers are hanging out. This will inform you where to market and promote your products. —-

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Why Not Use Your eBook as Advertising Space?

Monday, August 18th, 2008
by Stu McLaren

Do you just create eBooks as a form of revenue? Why not use it for more than that? By throwing a little creativity into the mix you can use your eBooks in a variety of ways that will allow you to generate income on multiple levels.

To be more specific, you could actually sell advertising within the eBook you are creating to make money.

Here is an example. An eBook on how to plan a wedding on a budget. When talking about weddings we are talking about a multi-billion dollar industry. Do you not think some companies would want to be able to advertise their products or services to customers who just bought a product that their business is build around?

It sounds like a dumb question, but I want all of you to ask, ‘What other businesses would be interested in getting in front of the audience I will be attracting?’ It’s one of those creative questions that I urge all of you to constantly develop and ask yourself.

Just to ingrain it. For the target audience that I will be attracting, what other businesses would be interested in getting in front of them?

Once you start asking yourself this question all different businesses will come to mind. You may think of some of your competitors. You will also start to think of complimentary businesses who will want to provide their services and products to the particular market you’re marketing to by purchasing ad space in your eBook.

It is up to you how you put together you eBook with the ads. They could be scattered throughout, all together at the beginning or at the end. It doesn’t matter how you lay them out, it just provides you a method of generating revenue by selling advertising.

Adding value to your current costumers is also another thing you can do with your eBooks. For me I try to constantly work on developing and maintaining good relationships with the people on my email list. I don’t have a big email list, but I have a great one.

I want to constantly add value to everyone on my list and all of my customers and one of those could be by compiling a very valuable eBook that summarizes or perhaps outlines the step by step procedures, or provides clarity on a particular topic that my email list may be desperate to find out.

Finding win-win strategies to add value to you and vise-versa is something I can always looking for so that my relationship with you and my list only gets stronger.

Keep your eyes out for what your target market are wanting to know, or what business questions they may have. All you have to do then is develop an eBook outlining the procedure, give more information or answer they questions to solve that particular issue and they will see it as you providing great valuable information. This is something you should be constantly thinking about how you can boost your current relationships with your customers and an eBook is a great way to do this and selling advertising within it benefits you as well.

Going into any business with that mindset about your customers and throw in a little creativity, all different opportunities for more profit will emerge!

May ideas come to you when you need them most.

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