Definitions of Pay Per Click
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Pay per click, or PPC, is actually a model of advertising that was developed for use on internet search engines. The entire concept hinges on the fact that the advertiser will only be charged for the times that prospective customers click on their advertisement.
This is truly an efficient decision for advertisers since they will not be spending extra money only to get their classified ad posted. Instead, they are just liable for when their advertisement elicit prospective interest.
To do this advertisers will bid on specific keyword phrases that they want to activate their classified. This way, once a potential customers is putting on an internet search for that phrase or word their advertisement will be one of the primary things to arise.
That gives the advertiser the visibility that they want so that their products name is out there in front of the consumer. Then when the consumer clicks on the ad, the advertiser is charged hence the name “pay per click!