Archive for the ‘Internet Marketing’ Category

10 Reasons To Survey Your Visitors, Subscribers And Customers

Tuesday, August 19th, 2008

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by Kim and Charles Petty

1. You’ll find out what type of content visitors want to see at your web site. This will attract your visitors to revisit and read the content.

2. You’ll find out how to improve existing products or services. This will attract new customers to buy from your business.

3. You’ll find out which products or services your customers would like to see you sell in the future. This will increase your back end product sales.

4. You’ll find out how to improve your customer service. This will cut down on customer complaints and how to better resolve problems.

5. You’ll find out how to improve your sales letters or ads. This will increase your sales, traffic or ezine subscribers.

6. You’ll find out what kind of articles or interviews they want to see in your free e-zine. This will raise your e-zine’s readership.

7. You’ll find out how to design your web site to fit your visitors needs and wants. This will increase the time your visitors spend on your web site.7. You’ll find out how to design your web site to fit your visitors needs and wants. This will increase the time your visitors spend on your web site.

8. You’ll find out what kind of non related products or services your customers would buy. This will help your business easily move into a different market.

9. You’ll find out how to better price your products. This will help you sell your products or services at at a price that will pull the most orders.

10. You’ll find out were your potential customers are hanging out. This will inform you where to market and promote your products. —-

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Why Not Use Your eBook as Advertising Space?

Monday, August 18th, 2008
by Stu McLaren

Do you just create eBooks as a form of revenue? Why not use it for more than that? By throwing a little creativity into the mix you can use your eBooks in a variety of ways that will allow you to generate income on multiple levels.

To be more specific, you could actually sell advertising within the eBook you are creating to make money.

Here is an example. An eBook on how to plan a wedding on a budget. When talking about weddings we are talking about a multi-billion dollar industry. Do you not think some companies would want to be able to advertise their products or services to customers who just bought a product that their business is build around?

It sounds like a dumb question, but I want all of you to ask, ‘What other businesses would be interested in getting in front of the audience I will be attracting?’ It’s one of those creative questions that I urge all of you to constantly develop and ask yourself.

Just to ingrain it. For the target audience that I will be attracting, what other businesses would be interested in getting in front of them?

Once you start asking yourself this question all different businesses will come to mind. You may think of some of your competitors. You will also start to think of complimentary businesses who will want to provide their services and products to the particular market you’re marketing to by purchasing ad space in your eBook.

It is up to you how you put together you eBook with the ads. They could be scattered throughout, all together at the beginning or at the end. It doesn’t matter how you lay them out, it just provides you a method of generating revenue by selling advertising.

Adding value to your current costumers is also another thing you can do with your eBooks. For me I try to constantly work on developing and maintaining good relationships with the people on my email list. I don’t have a big email list, but I have a great one.

I want to constantly add value to everyone on my list and all of my customers and one of those could be by compiling a very valuable eBook that summarizes or perhaps outlines the step by step procedures, or provides clarity on a particular topic that my email list may be desperate to find out.

Finding win-win strategies to add value to you and vise-versa is something I can always looking for so that my relationship with you and my list only gets stronger.

Keep your eyes out for what your target market are wanting to know, or what business questions they may have. All you have to do then is develop an eBook outlining the procedure, give more information or answer they questions to solve that particular issue and they will see it as you providing great valuable information. This is something you should be constantly thinking about how you can boost your current relationships with your customers and an eBook is a great way to do this and selling advertising within it benefits you as well.

Going into any business with that mindset about your customers and throw in a little creativity, all different opportunities for more profit will emerge!

May ideas come to you when you need them most.

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Email Marketing Services - Making Brand Promotions Easy

Monday, August 18th, 2008
by Ray Lam

Email marketing can be understood as a form of advertising where you are sending promotional messages to the prospective customers. And you send those messages in the form of Emails. This is a general perception that nobody has that much of time to respond to promotional Emails. There are millions of Internet users, and few thousand of them might take interest in your product and services. These become prospects and later customers. And after that you can make them your repeat customers also. All this can be possible if you turn to Email marketing services.

The technique involves sending of promotional messages in the form of newsletters, mail pamphlets, greetings, invitations etc. to thousands of prospective customers through Emails. You can learn about the techniques by choosing Email marketing services. Any company providing such services would make you learn about various ways of reaching to your online prospects. In fact, Email marketing is one of the most powerful marketing tools available today as it is easy, affordable, actionable and highly efficient.

Opt-in email marketing services is the most popular email marketing campaign which is utilized by people all across the world. The benefit of using opt in email marketing for your campaign is that it is a sure shot list of email ids that have subscribed to your newsletters and are those people who have either visited your website once and are interested in knowing what is going on in your site so that they can make use of your site products when they are in need of it.

Another benefit of using Opt in email marketing services is that your users are always aware of what is going on in your website. This keeps the return traffic ratio high. An interesting newsletter is capable of increasing the traffic in your website. It is thus advised that the content of your newsletter be written quite effectively and in tandem with your website.

Email Marketing services is comparatively much more cost effective than any other online marketing technique. When a website creates a banner advertisement or opts for the popular pay per click advertisement, the cost of its of its marketing procedure is much more than what it would cost to design a single newsletter, which would be emailed to the thousands of id that you have collected merely through a form in your website.

The potential of email marketing is much more than what a common user can even imagine. It is not time bound, it acts as a customer relation movement too and most importantly it does not specifically requires a non stop vigilance. Everything in email marketing services can be automated. All you need to do is set an automated mail service, which will send mails to your opt in list at a pre decided time, and also ask for a confirmation mail of those who have clicked on your email newsletter and have read your mail. Better still you can add a link to your website in the newsletter, which will keep a tab on the click that is generated from these newsletters.

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