Advantages of Article Marketing
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Prior to the rise of the internet as a major player in marketing, article marketing was considered to be useful for promotion in print media. The need for well-written articles has increased greatly with new online venues such as websites, ezines, and e-mail newsletters. Today, article marketing is even more powerful, due to these new means of communication.
Article marketing involves a writer providing well-crafted content for distribution to various e-publishers and websites and, in return, receiving a brief blurb about his or her business and contact information. A link to the business owner’s website is generally included in these so-called “bios.”
Offering your own content for publishing is essentially the same as obtaining free advertising spots on web sites across the globe. Being able to target the correct market, and keep costs to an absolute minimum creates an excellent and efficient method of business communication.
Article marketing specifically focuses on a willing audience, rather than other methods, such as using e-mail campaigns for lead generation. This results in a much higher response rate. Readers have volunteered to receive the information, so they are naturally more open to its contents, and more likely to seek out the author’s website to read more
An article will only be published if there is an established group of potential buyers already ready to read it. Readers seek out good content articles and you can use good articles as an chance to promote related products and services. Think about your other option. If you were to buy a database of comparably active leads you would pay considerably more! By taking just a small amount of time to write an article you’ve already provided all the investment needed.
To gain more on your conversion rate, as a business owner you can provide links to specific information from the author’s biography. Instead of just sending readers to the home page, the writer can provide the website of a specific article that expands upon the given topic. This will cause readers to look up, and trust, additional facts.
Increasing conversion rates is possible by providing an e-mail address that people can use to subscribe to the author’s web site and/or newsletter. Making this option as simple as possible will increase the chances of the person subscribing. An auto-responder can be set up that provides the reader with links to specific items on the author’s web site.
By giving publishers in related fields access to certain content, a business can expect an increase in website traffic at minimal cost, qualified lead production, and a significant improvement in brand awareness and sales.
Justin Harrison is a leading Internet Marketing consultant responsible for the Internet Marketing strategies behind some of the biggest online brands including Amazon, BBC, MasterCard and many others.
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