Archive for July, 2008

Guaranteeing advertising Results

Thursday, July 31st, 2008

by Dennis Gartland II

You can almost guarantee results from your advertising; it is as much a science as an art.

The first return on investment from your advertising efforts will be an inquiry about your product. It may be to a salesperson in a store, a phone call or an email.

Though it is just an inquiry, you are starting to see a return on your investment. This is the first proof your advertising is working.

It may less conviction in Copy to make a Consumer write an email, and send it, as it would have taken to influence the same Consumer inquire verbally for the goods advertised, when visiting a store.

When she talks to a retailer it there are 2 to 3 times as many chances of substitution. The salesperson may try to sell the customer a higher commission item or the one that is in stock. Whereas if the customer orders online or by phone there is less of a chance of substitution.

Therefore, the Advertisement which sends Consumers to Retailers, should be as full of Conviction as the successful Mail-Order Advertisement, in order to fortify that Consumer against substitution, Don?t keep it, and Here’s-something-better.

Because, if the Advertisement fails to thus fortify the Consumer with “Reason-Why” and conviction, it may simply send him to the Retail Store to be switched on to a competing line of goods with which the Retailer is heavily stocked, or which his Clerks favor the sale of in preference to ours. In that case the Advertising we pay for would sell goods for our non-advertising competitors. Half the money spent to “Keep-the-Name-before-the-People” results to day in this substitution of non-advertised articles for the articles advertised through General Publicity or branding.

The ad must give them a better reason to buy our product or service than he is likely to get from the Salesperson for the competitions goods that Salesman will want to substitute. It must give him this reason in such undeniable form that he can comprehend without effort, so absolutely that he will believe our reasoning Claims. It must accomplish this in spite of his natural distrust of all Ads statements.Therefore not more than 1/4 of those who, out of mere curiosity, buy the first package, through “branding” ever buy the 2nd or 3rd consecutive package of the same product. Because they do not buy on Conviction In the Meantime, it usually takes about all the profit in the first purchase of any “branding campaign” to pay the cost of introducing it to the Consumer through Advertising.

In contrast to general publicity “Reason-Why Advertising” or Salesmanship-on-Paper, ROI is predictable. Consumers need only be convinced 1 time, through “Reason why advertising” or “Salesmanship- on-paper,” we thus convince him, and more than fortifying him against substitution.

Because, through General Publicity, his attention had only been “attracted,” not compelled and enduringly impressed with a logical understanding of these qualities. But, when once convinced in advance of purchase, through “Reason-Why” Salesmanship-in- Type, that the qualities claimed for the article do exist in them, he starts using that article with a mental acceptance of these qualities.

The consumer will become a regular buyer of the product because he first read or heard about it in a reason why advertisement. Repeat customers are much more profitable than new ones.

Any Advertiser who uses mere “General Publicity” when he might have all that and, in addition, a positive Selling force combined with it is losing 50 percent to 80 per cent of the results he might have had from the same identical appropriation.

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Yes - There Is A Way To Get Google Ads Free

Thursday, July 31st, 2008
by Joi Matthews

Now, a Top-Secret Way for You to Get Google AdWords Pay per Clicks FREE!

A gentleman recently discovered a so-called “oversight” taken on by 99.9% of marketers gives him access to what would normally be paid advertising at Google and other search engines for FREE.

And no, nothing about his “secret” is illegal - nor does it require that you know someone on the “inside” at Google, Yahoo, MSN, Overture and others.

Instead, the New Yorker boasts proudly “…this is something that I caught onto just before 2000 when there was so much search engine craze running around, and started doing small just to test things at first … but which I later expanded on after getting the hang of it.”

The same man has gone on to start and run 16 online companies that sell everything from software to games and books, children’s toys, DVDs and pet food. He sells his own manufactured products, but he’s also become an affiliate for other businesses. As he does this, he applies what he’s learned about his so-called “paid” (really free) advertising secret.

This New England citizen has garnered $87 million worth of advertising that he’s never had to pay for. Most of this has come from Google’s pay-per-clicks and other forms of search engine paid advertising. Remember, again, he’s gotten everything for free.

In fact, his secret is powerful enough that he can find any niche online, and eventually find a way to monopolize it. He always gets the top spots, premium space, above the usual listings of pages you get with most search engines.

His secret is so powerful that he can monopolize any niche online and can always get the top premium spots he wants in search engine listings, above the usual listing results with search engines.

He still has to set up accounts with each search engine, but he doesn’t have to pay for any other costs involved once he does that, because he gets his advertising for free.

The author of this amazing discovery said that in his nearly 8 years since discovering this secret, he’s garnered over $300 million in sales revenue and has a diverse line of products. In the last two years, he’s gotten $166 million net after he really applied himself and took his secret to its limits.

As for you, this fellow is now giving his secret out to the public. However, he’s not saying how long he’ll make this secret available.

One famous public web guru pointed out that although this man may gain economically more so as a result of the publication of his secret “he’s already so amazingly rich that whether he continues or discontinues its sale will neither make nor break the man, but not grabbing it for yourself while it’s still available could prove disastrous for you as you may only have one chance, and a very limited one at that, to get this.

This secret is easy to read and can be understood even by those with just a fourth grade reading level.

And while you’re there, go ahead and scroll on down to see for yourself what others have to say about this secret and success are having with. And it’s now freely available to you, if you want to take advantage of it — for perhaps a limited time, so get it now.

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Test Driving The AdWords Keyword Tool

Thursday, July 31st, 2008
by Ronny Talmor

On the first week of July 2008, the Internet Marketing community received great news: the Keyword Tool in Google’s AdWords started to show real numbers for search volumes instead of shaded bars.

Emails were sent to all the marketing and advertising mailing lists, giving their subscribers the good news. One of these emails predicted that “it probably spells the end for services like Wordtracker.” A well-known guru expressed his excitement: “Holy cow! Talk about shaking up the planet!”

Jim Morris, a keyword research authority, posted the following on his nichbot.com blog: “All of a sudden - there is no longer any confusion about how many times people are searching for a certain keyword phrase on Google.com.”

Jim Morris also published a screenshot of the 8 first results he got when he searched for keywords suggestions for “blogging” on AdWords Keyword Tool. The keywords are: blogging, blogs, blog, blogging software, radio blog, pink is the new blog, blog search, bad girls blog; then it shows 3 columns: Advertiser Competition, Approx Search Volume for last month, and Approx Average Search Volume.

Until July 2008, all three columns used to show a shaded bar, which was supposed to indicate the relative volumes, i.e. if the bar was completely green it supposedly indicated very high volume; half green equaled moderate volume etc. But now, the two search volume columns show actual numerical figures, while the first column, Advertiser Competition, still shows this shaded bar.

I checked the results Jim Morris got when searching “blogging.” The Advertiser Competition bar next to the keyword “radio blog” is 3/4 green - looks like a lot of competition, doesn’t it? Well, why don’t you search Google for “radio blog?” There must be tens of ads for that keyword, right? Wrong! Not even one ad! Neither when you use broad nor when you use phrase, neither in the U.S. nor in the UK nor in Canada (on 7/8/2008).

The same thing happened when I tried “bad girls blog.” The shaded bar is painted half green, perhaps indicating moderate competition (As you can see, it is hard to know what it actually indicates. The question is: why doesn’t Google reveal the real number of bidders on each keyword? Why is it a secret in the first place?) At any event, you expect some competition when the bar is half green, don’t you? But again, there is not even one ad for “bad girls blog” in all the English speaking countries.

You may ask “what is the problem? Don’t use Google if you don’t like it.” Well, the problem is that Google is not just a search engine. Google charged its advertisers over 16 billion dollars last year alone, and an advertiser must rely on the data Google provides him or her in order to set up a good campaign. If these data are extremely inaccurate, there is a good chance most AdWords advertisers are spending their money in vain.

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