How To Write Effective Google Adwords Ads
Wednesday, January 23rd, 2008|
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There are some insider secrets to using Google Adwords that can make a huge difference in your ROI - they may even make the difference between being profitable and losing money.
One thing that you must do is target the correct audience when you write your ads. You target by making your ads as exclusive as possible, even down to the language that you want members of your target audience to speak. Targeting is where all success starts.
You also need to refine your keyword list as much as possible. One helpful technique for refining is to use exact match keywords. You do this by placing square brackets around your keyword phrase - [keyword phrase]. This tells Google to only display your ad if someone searches for that exact phrase.
If the searcher types in a phrase that includes your keyword, but also other words, your ad won’t show. You can use this technique to lower your costs by avoiding untargeted traffic.
You should always have more than one ad running, performing a split test to see which one gets the best results. Once you know which one gets the best clickthrough and conversion rate, remove the lower producing one and replace it with yet another variation. Always be testing.
Once you get your clickthrough working well, you also need to ensure you’re tracking your ROI (Return On Investment) for each ad. Adwords doesn’t do this for you, but you can integrate it with Google Analytics, which will.
Analytics will let you track conversions from specific ad groups so you can see which groups are profitable, not just getting clicked.
Always include your keywords and search phrases in your title and your ad description. Google highlights these for you as your ad appears on a webpage, helping your ads to be more attractive to your targeted audience.
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